The Wave of Generative AI Meets The Rocks of Reality
For the last three years or so, generative AI, powered by large language models (LLMs) have been pushed by vendors and consultants as the ultimate automation tool. Previous waves of…











Please click on the image to learn more.
At The Information Difference we have developed these charts which summarise the key players in the MDM Landscape, DQ Landscape and Big Data Warehouse Landscape and assesses their relative positions. It is important to understand that any summary level diagram like this combines various weighted assessments of a vendor and its technology, and these may not match your particular project priorities. For example, certain vendors have a much better track record in tackling certain data domains (customer, product) than others. So the positions of vendors would potentially change if the weightings were done as they relate to your particular project. You are encouraged to examine the Profiles, which go into greater depth, or to talk at an Information Difference analyst about your particular needs.
For the last three years or so, generative AI, powered by large language models (LLMs) have been pushed by vendors and consultants as the ultimate automation tool. Previous waves of…
The growth of interest in AI has been a global phenomenon over the last three years. However, while large language model (LLM) adoption has been rapid, there is an open…
In June 2025, Linus Torvalds, the inventor of Linux and Git, was asked about “vibe coding”, where non-programmers use large language models to write code. He memorably described it as…
In December 2025 Snowflake Ventures made a strategic (though undisclosed in monetary value) investment in data management vendor Ataccama. This was a more interesting event than just a regular financing…
It is now just over three years since ChatGPT was launched publicly by OpenAI, and ignited a wave of interest in AI and huge investment in companies providing AI products…
If you have been reading this blog for some time, then you may recall the curious story of Anthropic’s AI Claudius, an early experiment into agentic AI. Anthropic ran a…
In recent years, there has been much speculation about the possibility of the emergence of artificial general intelligence (AGI). This is an AI that would match or exceed human intelligence…
Nobel Laureate Richard Feynman said that “no one understands quantum mechanics”, despite his having delivered a famous set of lectures on the subject. Despite this drawback, many companies, such as…
Large language models (LLMs) have been heavily promoted as productivity tools for enterprises in a range of use cases, such as customer chatbots, content creation for marketing material, and enabling…