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  • SERVICES
    • Software Vendor Services
      • Vendor Profiles
      • Product Profiles
    • Data Management Consultancy
    • Market Research
    • IT Strategy Facilitation
    • Enterprise Services
  • Our Expertise
    • Research Agenda 2026
    • Focus Areas
      • Artificial Intelligence
      • Master Data Management
      • Data Quality
      • Data Governance
    • Landscapes
      • MDM Landscape Q2 2025
      • DQ Landscape Q2 2025
      • BDW Landscape Q4 2022
    • Product Evaluation Format
    • Mergers and Acquisitions
  • ABOUT US
  • BLOG
  • CONTACT

Daily Archives: 19 January, 2026

An Iceberg graphic with a Small tip above water labeled “what users pay,” huge hidden portion below labeled “real costs"

Who’s Paying for your Prompt?

Artificial Intelligence, Economics of AIBy Mat Newcomb19 January, 2026

The growth of interest in AI has been a global phenomenon over the last three years. However, while large language model (LLM) adoption has been rapid, there is an open question as to whether the industry’s pricing model is sustainable. Is current LLM pricing a steady state business model or a temporary subsidy? Consider the…

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